Kings Of Leon, NCAA Team Up For Final Four Concert

As if you didn’t have enough of a reason to go to Houston during Final Four wekend (April 1-4), Tenesseeans Kings of Leon are going to ‘volunteer’ a free show at the Discovery Green from 12-4 p.m. on Saturday, April 2. Their show is a part of a deal where “Kings of Leon’s song, “The Immortals,” will be at the center of a multi-platform marketing campaign to promote the 2011 NCAA Division I Men’s Basketball Championship.”

So, would you go to the concert before the Final Four, or would you save up your exceitment for the games? For a sample of what you’re in for if you do go, here’s a clip of KOL playing “The Immortals” live in Italy.

Kings Of Leon Playing Free Final Four Discovery Green Show [Houston Press]

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