For the first time ever, a university will have its own TV network. The University of Texas has inked a deal with ESPN to form the Longhorn Network. The channel will “broadcast live UT athletic events, shoulder programming and non-sports university content.” The deal will net the school $15 million annually for rights fees. The Longhorn Network will launch on an unspecified date in the fall.
January 19, 2011 By Leave a Comment