NBC Sports and TicketCity have announced a partnership that will give fans the opportunity to buy tickets for the top sporting events in the country. TicketCity is now the featured ticket provider on the NBCSports.com website and on NBC Sports-owned Rotoworld.com and Sandbox.com. The deal pairs TicketCity’s inventory of event tickets with some of the premier sports sites on the web.
“TicketCity has been one of the premium brands in ticketing for nearly 20 years, and we own the largest ticket inventory in our industry,” said Randy Cohen, TicketCity CEO. “We are excited to partner with one of the top brands in the online space. NBC Sports is a great destination for consumers following sports, and now they’ll be able to find great tickets as well.”
As part of the exclusive deal, TicketCity links are featured throughout the NBC Sports site including on individual team pages. Additionally, TicketCity placements will appear on Rotoworld and Sandbox, with branded “hot event” boxes on each main category page. TicketCity and NBC Sports will also offer special packages only to be seen on NBCSports.com for major sporting events, including Super Bowl XLIII, to be televised by NBC on February 1, 2009.
Sports tickets are one of the hottest sectors in the U.S. online secondary ticket market. A February 2008 study by Forrester Research revealed that sales of sports tickets made up 67% of the secondary market in 2007. Forrester predicts sports tickets to be almost ¾ of online secondary ticket sales by 2012.
“Millions of people are buying sports tickets online every year. This partnership brings fans of NBC Sports closer to a reliable source for tickets,” said Perkins Miller, Senior Vice President, NBC Sports and Olympics.