Red River… What? Texas vs Oklahoma Game Gets Rebranded Again

Each year, the University of Texas and the University of Oklahoma face off in one of the most exciting and long-lasting rivalries in college sports. No matter how good either team is performing each season, all bets are off when they face off in Dallas. Since their first meeting in 1900, the two teams have faced off 108 times, with Texas leading the Head To Head 60-43-5. Known to fans as the Red River Shootout, the name was changed to the Red River Rivalry in 2005 to avoid condoning gun violence. The next year, the official name became the AT&T Red River Rivalry. Now, in 2014, they’ve re-branded once more. If you’re looking for tickets this year, you’ll want to ask for tickets to the AT&T Red River Showdown.

2014 AT&T Red River ShowdownChanges in old tradition can oftentimes rub people the wrong way. Heck, even a new Facebook layout can set people off. So, we took to Twitter to find out what the fans thought of the re-brand. So, here’s a quick breakdown of what we found. Spoiler alert: Longhorns and Sooners will find any opportunity for a little smack talking.

Red River Shootout – Is, was and always will be

Unsurprisingly, a lot of people still plan to use this moniker and stick with old traditions. I’ll admit, I was raised in a Longhorn family and even Red River Rivalry sounded a bit off to me. The new name is just simply not going to catch for many fans.

@Scanachi @TexasEx10 I still call it “The Red River Shootout.” Oh yeah, it’s 5:50 & ou STILL sucks! \m/ #HookEm #GodBlessTexas

@dgmiles Red River Shootout, always. #boomer RT @OU_Football: OU-Texas now “AT&T Red River Showdown” – No matter what you call it, #beatTexas

@Gatrbarb @CollegeGameDay always the Red River Shootout and always the World’s Largest Cocktail Party…too much political correctness!

Red River Rivalry – Say that five times fast

When I started this research, I expected to see certain trends and this was definitely not one of them. For many, the change is welcomed, if for no other reason, it’s easier to say. I never really thought about it, but while the alliteration is fun, Red River Rivalry doesn’t exactly roll off the tongue.

@theUNLVBigGuy  Guns to tongue twister to blah MT @EricBaileyTW: OU-Texas goes from Red River Shootout to Red River Rivalry to Red River Showdown

@OKCJoseph Changed the name of the Red River Rivalry to the Red River Showdown. The alliteration was too hard for the two-toothed sɐxǝʇ fans to say.

Room for improvement  what’s next for the name?

Some people welcomed a change, but there weren’t many voices that really loved replacing shootout/rivalry with showdown. Most of the positive reactions were just fans getting excited about the Showdown/Rivalry/Shootout later this year. Some people didn’t necessarily love it or hate it, but took it one step further and have facetiously suggested what could be coming next:

@JimMWeber Next up: Red River Hoedown RT @Jake_Trotter The Red River Rivalry is now the Red River Showdown. Used to be the Red River Shootout.

@GuerinEmig Recapping… OU-Texas was once a Red River Shootout, then a Rivalry, and now must settle for being a showdown. Next: a Social.

And my personal favorite:

@SliceOK The Red River “Shootout” became the “Rivalry” and is now apparently the “Showdown.” When do we get to call it the Red River Rumpus? #OUTX

So, football fans, what do you think of the new name? Sound off in the comments!




Brian Stacey is a longtime tennis fan, often tweeting his thoughts over at @Roddickulous. He still believes that Andy Roddick will win a Wimbledon title and has eternal optimism about US Men's tennis.