UT Longhorn Fans Eager for Charlie Strong’s First Game

The Texas Longhorns are entering a new era of football.  Out is Mack Brown, the storied coach who led UT to a national championship victory at the 2006 Rose Bowl, defeating an undefeated University of Southern California team.  Brown went a whopping 158-48 at Texas, including a six year run from 2004-2009 where his Longhorns went 59-9, winning one national championship, two Rose Bowls (one being the aforementioned 2006 BCS National Championship game,) a Fiesta Bowl, Holiday Bowl, Alamo Bowl, and falling just short in the 2010 BCS National Championship game against Alabama.

That game was the last of Brown’s magnificence at Texas, as the Longhorns went 5-7 in 2010 and would fail to win ten games in any of the past three seasons.  So Brown departed from the university this past offseason.  After a lengthy hiring process, Texas chose Charlie Strong, the former Louisville coach, to lead them back to the promised land.  String first gained national recognition when he summarily defeated the Florida Gators in the 2013 Sugar Bowl.  Last year, Louisville went 12-1, destroying the University of Miami in the Russell Athletic Bowl.  Strong will try and transfer that success over to a fan base that is yearning to get back into the mix for national contention every year.

Charlie Strong (Photo: AP)

Charlie Strong (Photo: AP)

Strong’s reign as Texas head coach will begin on August 30th when they face the North Texas Mean Green at Darrell K. Royal Texas Memorial Stadium.  Texas football tickets currently have an average ticket price of $120 with a get-in price of $42 for the home opener.  Fans are eagerly awaiting to see what Strong can do with the program this year, and the North Texas game is the first opportunity to see it live in action.

Though it’s clear expectations are high for Strong and fans are eagerly anticipating the season to begin, has excitement boiled over to the secondary ticket market and increased demand for the home opener? The answer is somewhat murky as this is the most expensive home opener for Texas in the past four years in terms of average price, but not by much.

In 2011, Texas hosted Rice in the opener, winning convincingly 34-9.  The average ticket price for the 2011 home opener was $115 and tickets started for as low as $60.  In 2012, the Wyoming Cowboys were the first opponent for the Longhorns, a game that had an average ticket price of $95 and a get-in price of $37.  Texas fans were happy to have paid that much for tickets, as the Cowboys couldn’t compete, falling 37-17 to Texas.

Last year, the Longhorns opened against New Mexico State, drubbing them 56-7, before losing the next two games on the schedule.  Last year’s opener had tickets available for as low as $30 and an average ticket price of $86.  So this year’s home opener is certainly more expensive than last year, but expect ticket prices to slowly fall as we get closer to game time and expect ticket prices to be very similar as years passed.

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