Taylor Swift is Good for the NFL

Some fans may not like her politics and some may not like her music, but it’s undisputable that Taylor Swift is good for the NFL. The global superstar who is dating the Kansas City Chiefs tight end, Travis Kelce, has become of the most prominent celebrity fan of the NFL. Her interest in the games has driven huge demand in ticket sales, merchandise and TV ratings.

This week Front Office Sports reported that the “Chiefs Have Replace Cowboys as NFL’s No.1 TV Team” saying that the Chiefs have appeared in 3 of the top 5 most watched games of the NFL this season. As for Chiefs ticket sales, we have seen KC emerge as the second most popular team we sell tickets behind the Dallas Cowboys. Of the top 50 NFL games we offered over the past two seasons the Chiefs were in more of those games than other team not named Dallas. That demand for Chiefs tickets certainly coincides with their rise as the best team in the league, but they are seeing more interest (in-terms of ticket sales) than we saw with previous dominant teams like the NE Patriots.

How much of this demand is Patrick Mahomes & the Chiefs versus Taylor Swift? The team is certainly very popular on their own. They have won 3 of the past 5 Super Bowls and play an exciting brand of football that fans love to watch. That said, there is no disputing that Taylor Swift is attracting new fans to the NFL. We have seen more buyers come to us interested in attending a Chiefs game (home or away) for the purpose of trying to get in close proximity to Swift. In fact, there are whole TikTok tutorials that advice fans on where to sit at Arrowhead to be closest to Taylor Swift’s suite. Chiefs merchandise is also among the top selling in the league with Mahomes (#1) and Kelce (#2) sitting at the top of the list according to reports this Summer.

The NFL is thriving these days, particularly compared to other professional sports leagues. The Chiefs are definitely the best team in the NFL and have fun, exciting players which fans want to see. But Taylor Swift is a mega superstar that is only helping to drive more interest in the Chiefs from fans. Which is only a good thing for everyone involved, because sports are entertainment after all.

Photo credit: NBC4 in Los Angeles article.